Module 1: Foundations of Soulful Marketing

• Lesson 1: Introduction to Soulful Marketing: Understanding the core principles of soul-led marketing and how it differs from traditional methods, Exploring the benefits of authentic marketing and its impact on building genuine connections, Defining your unique soulful marketing style.

• Lesson 2: Creating Soulful Marketing Strategies: Developing marketing plans that align with your values, purpose, and brand identity, Identifying your soul client and their needs, Setting soulful marketing goals and objectives. Bonus: Downloadable workbook with exercises and prompts for creating your soulful marketing plan.

Module 2: Soulful Social Media Marketing

• Lesson 3: Leveraging Social Media: Tips and strategies for authentic engagement on platforms like Instagram, Facebook, LinkedIn, Pinterest, YouTube, and TikTok. Creating content that resonates with your soul clients and fosters meaningful connections. Building a soulful social media community. Bonus: Soulful Social Media Graphics Templates - a collection of pre-designed Canva templates for creating engaging social media posts (quotes, affirmations, tips, promotional graphics). Social Media Content Ideas & Prompts - Spark your creativity with a library of content ideas for each platform.

• Lesson 4: Social Media Management Tools: Exploring tools to streamline and enhance your social media efforts, including scheduling, analytics, and engagement tools. Bonus: Monthly Content Calendar Template.

Module 3: Content Marketing with Heart

• Lesson 5: Email Marketing with Heart: Crafting emails that connect and convert by speaking directly to the hearts of your audience. Building an email list of engaged subscribers. Nurturing relationships through authentic email communication. Bonus: Email Marketing Templates - templates for welcome emails, nurture sequences, promotional emails, and other types of soulful email communication.

• Lesson 6: Content Creation Tools: Utilising tools like Canva and ChatGPT to create soul-aligned content that resonates with your audience. Generating blog post ideas, social media captions, and other marketing materials with ChatGPT. Bonus: ChatGPT Prompts - a collection of prompts specifically designed for generating soulful marketing content. ChatGPT Hacks - Tips and tricks for getting the most out of ChatGPT for your marketing needs.

• Lesson 7: Blogging with Purpose: Creating blog posts that reflect your soul brand’s voice and provide meaningful value to your readers. Optimising your blog posts for search engines (SEO). Bonus: Blog Post Templates and Outlines.

• Lesson 8: Video Marketing: Creating engaging videos that tell your brand’s story and connect with your audience on a deeper level. Utilising video for social media, your website, and email marketing.

Module 4: Expanding Your Reach

• Lesson 9: SEO and Google My Business: Optimising your online presence to increase visibility and attract your soul clients through organic search. Claiming and optimising your Google My Business listing.

• Lesson 10: Google Analytics: Understanding and utilising data to refine your marketing strategies and improve your online performance. Tracking key metrics and making data-driven decisions.

Module 5: Soulful Sales & Offers

• Lesson 11: Creating eBooks and Lead Magnets: Designing valuable resources that magnetise your soul audience and establish your authority. Bonus: Lead Generation Ideas; a library of soulful lead magnet ideas and templates for opt-in forms, landing pages, and email sequences.

• Lesson 12: Paid Advertising with a Soulful Approach: Mindful Facebook/Instagram Ads: Ethical targeting, conscious messaging, and creating ads that feel good to both you and your audience. Google Ads with Intention: Aligning your ad campaigns with your values and attracting soul clients who resonate with your purpose.

• Lesson 13: Community Building: Creating a Soulful Online Community: Building a membership site, forum, or online group where your soul tribe can connect and support each other. Hosting Soulful Events (Online/Offline): Workshops, retreats, or online gatherings to deepen connections and foster a sense of belonging.

• Lesson 14: Sales & Offers with Integrity: Pricing with Purpose: Setting prices that reflect your value and feel good to both you and your clients. Launching with Love: Creating soulful launch strategies that avoid hype and manipulation.

Module 6: Integrating & Implementing

• Lesson 15: Soulful Marketing Checklist & Ultimate Soul Marketing Template Bundle: A comprehensive checklist to ensure all aspects of your marketing are aligned with your soul-led approach. Bonus: Ultimate Soul Brand Template Bundle - 1,000 fully customisable Canva templates to promote and brand your soul business both online and offline (full kits for Instagram, Facebook, YouTube, Etsy, Pinterest, LinkedIn, Twitter; video templates; client forms; logo design; watermarks; business cards; rack cards; email signature; webinar slides; gift cards; thank you cards; loyalty cards; flyers; trifold brochures; price lists; scan-to-pay; signs; eBook/lead magnets).