• Awakening Your Intuition: Unlock the power of your intuition to guide your soulful branding journey. Learn how to tune into your inner wisdom, using your intuition as the foundation for every branding decision you make. This lesson is the cornerstone of discovering your soul brand, as it empowers you to connect with your true core essence.

• Defining Your Soul’s Why: Explore and articulate the core purpose behind your business. Engage in exercises and activities designed to uncover your true motivations, giving you clarity on why your soul brand exists beyond profit.

• Crafting Your Soul Brand Purpose: Define what your brand aims to achieve in the world. Participate in intuitive activities that guide you to articulate your brand’s soulful impact and contribution for a meaningful soul brand journey.

• Establishing Your Soul Brand Vision and Mission: Develop a clear and inspiring vision and mission statement that aligns with your soul-driven long-term goals. This lesson helps you create a roadmap that guides your brand’s evolution while staying true to your core essence.

• Soul Brand Values: Identify and prioritise your core values that resonate with your soul brand. Use intuitive activities and worksheets to align your brand with your core values, ensuring that every aspect of your business reflects you and attracts those you are here to serve.

• Crafting Your Soul Brand Story: Develop a compelling narrative that connects emotionally with your soul clients by reflecting your brand’s journey. Your brand story will be the heart of your messaging, attracting and resonating deeply with your soul clients.

• Identifying Your Soul Client: Define and understand your ideal client on a deeper level. Create detailed profiles and personas of your soul audience, ensuring that your brand speaks directly to those who resonate with your soul purpose.

• Exploring the 12 Soul Brand Archetypes: Introduction to the 12 archetypes and exercises to identify your most dominant archetype to demonstrate your brand values and energy signature in your marketing. This lesson helps you infuse personality into your soul brand and implement brand strategies specific to your brand’s archetype.

• Developing Your Soul Brand Voice and Tone: Create a unique voice and tone for your brand. Utilise prompts and worksheets to refine your brand’s communication style, ensuring it aligns with your brand’s personality and connects emotionally with your soul clients.

• Designing Your Soul Brand Aesthetics: Choose visual elements like colours, typography, and overall style that reflect your soul brand’s essence. This lesson guides you in creating a cohesive visual identity that aligns with your brand’s soul.

• Creating Your Soul Brand Mood Board: Consolidate visual elements into a cohesive mood board that visually summarises your brand’s aesthetic direction. This tool helps you see the bigger picture of your brand’s look and feel and includes 60 editable Canva Brand Mood Board Templates.

• Strategic Soul Brand Placement: Position your brand effectively within the market. Engage in activities to identify the best channels and strategies for marketing your soul brand, ensuring that your brand reaches your soul audience in the most impactful way and includes a bonus Monthly Content Calendar.

• Soul Branding Checklist & Ultimate Soul Brand Template Bundle: A comprehensive checklist to ensure all elements of your soul brand are consistently applied across all touchpoints. This final lesson helps you ensure that your brand is cohesive, aligned, and ready to make a profound impact and includes our Ultimate Soul Brand Template Bundle; 1,000 fully customisable Canva templates to promote and brand your soul business both online and offline (Full Instagram Kit, Full Facebook Kit, Full YouTube Kit, Full Etsy Shop Branding, Full Pinterest Kit, Twitter and LinkedIn profile banners, Video Templates for Instagram, TikTok or Pinterest, Client Forms, Logo Design, Watermarks, Business Cards, Rack Cards, Email Signature, Webinar Slides, Gift Cards, Thank You Cards, Loyalty Cards, Flyers, Trifold Brochures, Price Lists, Scan-To-Pay, Signs, eBook/Lead Magnets).

​​

Outcomes:

By the end of the Discovering Your Soul Brand course, you will:

• Have a clear and articulated core purpose for your brand.

• Develop an inspiring vision and mission statement.

• Identify and align your brand values.

• Craft a compelling and authentic brand story.

• Define and understand your ideal soul clients.

• Create a unique and consistent brand voice and tone.

• Explore and implement the appropriate soul brand archetype.

• Design a cohesive and aesthetically pleasing brand identity.

• Position your brand strategically within the market.

• Ensure consistency across all brand touchpoints with a comprehensive checklist.